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Track The Most Important Marketing KPIs

Sydney Outsourced CFO Thomas Taylor - Wednesday, July 02, 2014


Marketing can be costly in terms of both dollars and time and, more and more, a big factor in the success of any company.  So how do you know if your spending the company's hard earned dollars effectively?  

One of the most powerful marketing measures is "Customer Acquisition Cost" (CAC).  This is the total of all sales and marketing costs divided by sales.   Don't forget to add in the cost of your people's time.

The next valuable measure is the total value of an average customer, or type of customer, to the business or "Customer Lifetime Value" (CLV).  Logically you want to track the ratio between the cost of acquiring a customer and the value of that customer.

From here it starts to depend on the individual company but almost all measurements will be some permutation of these two KPI's.




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